If you’ve ever found yourself lost in a social media rabbit hole at 2 a.m., welcome to the club. Whether you’re there for laughs, life tips, or just to escape reality for a hot minute, the internet’s full of creators doing the absolute most—and a few of them are changing the game entirely. Here’s who’s still crushing it (or just getting started) in 2025.
1. MrBeast – The Guy Who Basically Turned Kindness Into a Superpower
You’ve probably already seen a MrBeast video, whether it was the one where he gave away a private island or the one where he fed an entire town. Jimmy Donaldson isn’t just making viral content—he’s creating full-blown spectacles that leave your jaw on the floor and restore your faith in humanity. He’s like the Willy Wonka of YouTube, except the chocolate is replaced with actual life-changing money.
2. Charli D’Amelio – Still Dancing, Still Dominating
Remember when Charli was just doing cute dances in her bedroom? Yeah, now she’s sitting front row at fashion week and launching entire product lines. She’s come a long way from the early TikTok days, and she’s done it without losing that down-to-earth vibe. Somehow, she still feels like your cool cousin who’s just, y’know, super famous.
3. Khaby Lame – The King of “Seriously?” Without Saying a Word
Khaby doesn’t need to talk—and honestly, that’s the whole point. His perfectly-timed facial expressions say everything. He takes over-complicated life hack videos and quietly roasts them into oblivion. No language barriers. No voiceovers. Just pure, silent genius that makes you laugh out loud on the bus and then pretend you weren’t watching TikToks in public.
4. Addison Rae – The Internet’s Triple Threat
Addison’s not just doing TikTok dances anymore—she’s acting, singing, modeling, launching brands... you name it. One minute she’s dropping a new single, the next she’s in a Netflix movie. People love to debate her “influencer-to-celebrity” glow-up, but let’s be real: she’s out here working. And somehow always glowing while doing it.
5. Nas Daily – The Guy Who Makes Learning Cool Again
Nuseir Yassin, better known as Nas Daily, is that creator who turns your five-second scroll into an “oh wow, I actually learned something today” moment. His one-minute videos break down global issues, tell inspiring stories, or explain random-but-fascinating stuff you didn’t even know you cared about. It’s like TED Talk energy but snackable.
6. Emma Chamberlain – The Queen of Quirky Chaos
Emma isn’t trying to be perfect—and that’s why people love her. Her content feels like hanging out with your funniest, weirdest friend. She’ll talk about existential dread while making coffee, then randomly spiral into a rant about cereal. Somehow, she pulls it off. In a world full of curated feeds, she’s the beautifully chaotic breath of fresh air we all need.
7. Zach King – Still Making You Think Your Eyes Are Broken
Zach’s videos will have you doing double-takes every single time. Just when you think you’ve figured out how he pulled off a trick, BAM—he turns a pizza box into a drone or walks through a wall like it’s NBD. It’s not just editing—it’s actual digital wizardry. And even now, it’s impossible not to get sucked in.
8. IShowSpeed – The Streamer Who’s Basically a Human Firework
Speed is... a lot. His energy levels are somewhere between “had five Red Bulls ” and “possibly from another planet.” But that’s what makes him so entertaining. Whether he’s screaming mid-stream, dancing on tables, or saying something completely unfiltered, you can’t look away. Love him or hate him—he’s a main character on the internet right now.
9. Huda Kattan – Not Just a Beauty Mogul, a Movement
Huda didn’t just build a makeup empire—she became one. What started as beauty tutorials has exploded into a full-blown global brand. Her content isn’t just about glam looks—it’s about confidence, empowerment, and real talk in the beauty industry. Plus, she’s still one of the few influencers who keeps it honest, even with a billion-dollar biz to run.
10. Marques Brownlee (MKBHD) – The Coolest Nerd on the Internet
Marques isn’t your average tech reviewer. His videos are slick, smart, and actually make you care about things like refresh rates and camera specs. He’s got that rare mix of chill vibes and deep knowledge, which is why everyone from your little brother to Elon Musk watches his stuff. Basically, if he says a gadget’s worth buying—you believe him.
So, What’s the Takeaway?
These creators aren’t just famous—they’re influential. They’ve carved out their own lanes, built massive followings, and shaped how we consume content in completely different ways. Whether they’re making you laugh, teaching you something, or just making your day a little more interesting, these are the names you’ll want to keep tabs on this year.
And who knows? Maybe your 3 a.m. scroll will turn up the next big star.
